Don't eat your feed

Don't eat your feed is about how often the foods pictured in the advertisement are not even real. An example of this would be how they make pictures of cereal - they use glue instead of milk, to make the product appear fresh for longer.

Orange is considered one of the colors that increases the appetite, together with yellow and red. I decided on a small color pan, adding only the complementary color of orange, a blue, dark in this case. The TV is represented in a retro way because its shape in iconography is more understandable. The typography was influenced by this. I chose one that would have the same melancholy feeling as the TV and be super bold, which has to do with the obesity theme. Underneath the main title is the subtitle “how advertising is influencing our eating habits”.I chose a different font not only to make it easier to read, but also because it is less flashy, like the food labels next to the main advertisement. When you open the pamphlet, the first thing you see is part of the title again, the text, part of the TV, and several sentences. These are of my own making, and I have placed them in such a way to represent an advertisement, but with phrases encouraging good nutrition, rather than misleading half-truths.